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The Jockey Club
Signage solutions
The Client
Founded in 1750 by a team with a shared passion for horseracing, The Jockey Club is the largest commercial group and a leader in investment and innovation for British horse racing. Aintree Racecourse is one of the historic venues under the umbrella of The Jockey Club, dating back to 1839 with its first winner, ‘Lottery’, the Grand National is a race like no other and sees its 40 competitors take on Aintree’s unique and world-famous fences.
DELIVERABLES
Exterior signage
Internal signage
Mobile LED lightboxes
Project Overview
With the launch of a dynamic new brand, the 2023 Grand National presented an incredible platform on which to showcase this by means of a full suite of signage solutions ranging from stencil cut vinyl, to projecting signs, internal signage, exterior signage, acrylic displays, branded fascia and bespoke lightboxes.
Exceeding expectations on a dynamic, evolving landscape
In 2022, Heckford was selected to be involved with a core suite of signage requirements for the Grand National and the team at Aintree was so delighted with what was achieved that Heckford was asked to play a much more significant role in the signage for the 2023 Grand National.
In many ways, the suite of signage would be more important for 2023 as it was the first showcase of the new branding for The Jockey Club.
Client testimonial
It’s a challenging project as the landscape of Aintree Racecourse dramatically evolves in the lead up to the Grand National… incredible structures, bars and marquees are erected which all require fascia’s, directional signage, fire safety signage and so much more. Then when the event concludes, those same temporary structures begin to come down at an incredible rate so it was important that I and our team were there to carefully remove everything so it could be stored ready for next year. It’s such a unique project to be involved with but it’s so satisfying to see everything come together and most importantly, the client happy with the result.
Russell Mclean | Project Manager | Heckford Signs & Exihibitions
