About this policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from hkfd.co.uk (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as ‘Device Information.’
We collect Device Information using the following technologies:
- ‘Cookies’ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies.
- ‘Log files’ track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- ‘Web beacons,’ ‘tags,’ and ‘pixels’ are electronic files used to record information about how you browse the Site.
When we talk about ‘Personal Information’ in this Privacy Policy, we are talking both about Device Information and Order Information.
Detailed information about cookies
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie | Type | Description | Expiry |
| moove_gdpr_popup | Strictly Necessary | To store cookie consent preferences | End of session |
| _ga | Performance & Analytics | To store and count page views | 2 years |
| _ga*_ | Performance & Analytics | To store and count page views | 1 year |
| _gat_gtag_UA_* | Performance & Analytics | To store a unique user ID | 1 minute |
| _gid | Performance & Analytics | To store and count page views | 1 day |
| BizoID | Marketing & Advertising | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days |
| BizoData | Marketing & Advertising | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days |
| BizoUserMatchHistory | Marketing & Advertising | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days |
| BizoNetworkPartnerIndex | Marketing & Advertising | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days |
| UserMatchHistory | Marketing & Advertising | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 30 days |
| U | Marketing & Advertising | Used by LinkedIn Insight Tag for Browser Identifier | 90 days |
| li_sugr | Marketing & Advertising | Used by LinkedIn Insight Tag for Browser Identifier | 90 days |
| _hjSessionUser_{site_id} | Performance & Analytics | Ensure data from subsequent visits to the same website are attributed to the same user ID | 1 year |
| _hjFirstSeen | Performance & Analytics | Identifies a new user’s first session | 30 minutes duration, extended on user activity |
| _hjHasCachedUserAttributes | Performance & Analytics | Enables Hotjar to know whether the data set in _hjUserAttributes Local Storage is up to date or not | End of session |
| _hjUserAttributesHash | Performance & Analytics | Enables Hotjar to know if any User Attribute has changed and needs to be updated | 2 minutes, extended every 30 seconds |
| _hjSession_{site_id} | Performance & Analytics | Holds current session data | 30 minutes duration, extended on user activity |
| _hjSessionTooLarge | Performance & Analytics | Causes Hotjar to stop collecting data if a session becomes too large | 1 hour |
| _hjSessionResumed | Performance & Analytics | Set when a session/recording is reconnected to Hotjar servers after a break in connection | End of session |
| _hjCookieTest | Performance & Analytics | Checks to see if the Hotjar Tracking Code can use cookies | End of session |
| _hjLocalStorageTest | Performance & Analytics | Checks if the Hotjar Tracking Code can use Local Storage | Under 100ms duration |
| _hjSessionStorageTest | Performance & Analytics | Checks if the Hotjar Tracking Code can use Local Storage | Under 100ms duration |
| _hjIncludedInPageviewSample | Performance & Analytics | Set to determine if a user is included in the data sampling defined by our pageview limit | 2 minutes, extended every 30 seconds |
| _hjIncludedInSessionSample_{site_id} | Performance & Analytics | Set to determine if a user is included in the data sampling defined by our daily session limit | 2 minutes, extended every 30 seconds |
| _hjAbsoluteSessionInProgress | Performance & Analytics | Used to detect the first pageview session of a user | 30 minutes duration, extend on user activity |
| _hjTLDTest | Performance & Analytics | Hotjar tries to store the cookie for a different URL substring | Session duration |
| _hjRecordingEnabled | Performance & Analytics | Set when a recording starts | Session duration |
| _hjRecordingLastActivity | Performance & Analytics | Updated when a user recording starts and when data is sent to the server | Session duration |
How Do We Use Your Personal Information?
We use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt-out of Google Analytics here: Google Analytics Optout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (‘NAI’) educational page at Understanding Online Advertising.
You can opt out of targeted advertising by visiting the following links:
Facebook – Facebook Settings
Google – Google Settings
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: Optout Portal.
Linkedin Conversion Tracking
For conversion monitoring on our website, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; “LinkedIn” uses the LinkedIn Insight Tag.
The LinkedIn Insight Tag installs a special conversion cookie for LinkedIn in your browser to allow the cookie to collect the following information: IP addresses, timestamps, and page events (like page visits) are examples of metadata.
These cookies only have a short shelf life. We and LinkedIn can identify that you were taken to a particular page on our website after clicking on the advertising if you visit those sites while the cookie is still valid.
The LinkedIn Insight Tag enables LinkedIn to gather information about website visitors, such as the URL, referrer URL, IP address, user agent (the characteristics of the device and browser being used), and the time stamp. The IP addresses are either truncated or scrambled before being sent to LinkedIn (if they are being used to contact members using several devices). Within seven days, the direct LinkedIn member identifying numbers are deleted, pseudonymizing the data. Within 180 days, LinkedIn deletes the remaining pseudonymized data.
LinkedIn does not provide us with any personal information. It only provides summaries of information regarding the audience for the website and the effectiveness of the marketing. Conversion statistics are compiled using the data gathered by the conversion cookie. These let us know how many users have clicked on one of our ads and ended up on a page that has a conversion tracking tag. The retargeting feature offered by LinkedIn enables us to display adverts for our products and services to certain target groups outside of our website without being able to identify the user.
The use of personal data for advertising reasons can be set by LinkedIn users in their account settings.Your consent, as stated in Article 6 paragraph 1 sentence 1 (a) of the General Data Protection Regulation (GDPR), is the legal basis for data processing. By turning off the marketing cookie function, you can withdraw this permission at any moment with future effects. Visit https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy for further details on cookies and the LinkedIn privacy policy.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@heckford-advertising.co.uk.
